Zain logo exposed to a global audience tuned into Bahrain’s motor racing event
- Hits on Zain corporate website soar 600%; social media engagements and viewers rocket
- Vodafone McLaren Mercedes F1 cars & team prominently branded Zain
- Brand promotional activities highlights the launch of 4G LTE in Bahrain
Kuwait City, Manama – 22 April, 2013
To further highlight Zain Bahrain’s historic launch of superfast 4G LTE broadband services in the Kingdom, Zain took advantage of its Vodafone partner agreement, branding the Vodafone McLaren Mercedes racing cars and team distinctively with the Zain logo during the ‘Formula 1 Gulf Air Bahrain Grand Prix’. This opportunity further enhanced Zain’s global brand awareness as a worldwide audience viewed last Saturday’s qualifying session and Sunday’s race.
Notably for Zain Group, the company’s digital presence received an astounding boost as the corporate website saw a 600% increase in average daily hits. Comparably, engagements and views on the company’s social media channels – Facebook, Twitter and YouTube soared over a four-day period pre and post Sunday’s race.
Zain Group’s non-equity Partner Market Agreement with Vodafone Group that began in September 2012, entails Vodafone cooperating with Zain’s operations in Kuwait, Bahrain, Iraq, Jordan and Saudi Arabia to provide customers enhanced telephony and marketing services. Zain is also the preferred partner of Vodafone in respect to the agreed areas of cooperation.
To mark Zain Bahrain’s 4G LTE launch in the Kingdom, Zain also produced an entertaining TV commercial that featured 2009 world motor racing champion Jenson Button. The TVC was widely aired across the Middle East’s main satellite channels, and was substantially viewed on YouTube. To view the TVC, please click here.
“The impact of the benefits of our partner agreement with Vodafone are immediate and enhance Zain on multiple commercial and marketing levels,” commented Zain Group CEO, Scott Gegenheimer. “Launching 4G LTE technology in Bahrain was a momentous occasion in the history of the Kingdom as well as for Zain’s customers who now benefit from a whole new realm of exciting high-speed digital content capabilities. It is befitting that the Zain brand was seen by a global audience during this prestigious motor racing event, and the association with speed, reliability and technical know-how was well made.”
In the lead up to the motor racing event, both Vodafone McLaren Mercedes racing drivers, Jenson Button and Sergio Perez participated in a variety of promotional events to support and enhance the launch of 4G LTE services by Zain Bahrain.
Zain is a leading telecommunications operator across the Middle East and North Africa providing mobile voice and data services to over 42.714 million active customers as of 31 December, 2012. With a commercial presence in 8 countries, Zain operates in the following countries: Bahrain, Iraq, Jordan, Kuwait, Saudi Arabia, Sudan and South Sudan. In Lebanon, the company manages ‘touch’ on behalf of the government. In Morocco, Zain has a 15.5% stake in Wana Telecom, now branded ‘INWI’, through a joint venture. Zain is listed on the Kuwait Stock Exchange (stock ticker: ZAIN).