Zain voted as most famous Arab brand worldwide
- Online poll across 54 countries showed Zain to be the most identifiable amongst 200 major Arab brands
- Survey conducted by the Munich based Arab Society for Intellectual Property
Amman, Kuwait – May 16, 2013
Zain Group, a pioneer in mobile telecommunications in eight markets across the Middle East and North Africa, today announces that it has been ranked as the top Arab brand across all sectors by the Arab Society for Intellectual Property (ASIP) poll. The survey included 200 of the most recognizable Arab trademarks across all Arab countries with over one hundred thousand respondents participating in the questionnaire through ASIP’s website: www.toparabbrands.com
The ASIP is a non-profit organization based in Munich established on February 23, 1987 with the purpose of enhancing and developing the protection of the Intellectual Property (IP) system in Arab countries. In November 2012, ASIP opened an online poll requesting participants to select the Arab brands they believed were the most visible and why. The five-month poll was based on an online questionnaire devised by a special committee within ASIP.
The polling closed last month and ASIP collated all the information from responses into two lists: one which included the most famous Arab trademarks in general; and a second which contained the most famous Arab trademarks by sector. Zain was identified as the top of all Arab Brands.
Scott Gegenheimer, Zain Group CEO said: “We have always been proud to be viewed as a communications provider from the region and for the region, so this widespread endorsement among so many other respectable brands is really gratifying. The fact that respondents from countries in which we do not even operate identified Zain as the leading Arab brand is phenomenal.” Gegenheimer continued: “We will continue to work very hard to epitomize the values of the brand and fulfill our brand promise of a wonderful world.”
In order to gather as many opinions as possible the poll was widely circulated to all communication channels via an independent website, ASIP’s website, news websites, social networks (Facebook, Twitter, LinkedIn), as well as various other media and direct mailing. Business sectors, chambers of commerce and industry, associations, professional unions and universities in Arab countries were specifically targeted to participate in the poll. Respondents were allowed to log their answers anonymously and only via electronic means. Votes could also only be cast once from an individual e-mail address, limiting the chance of multiple nominations from a single person.
To be included in the short-list for the rank of ‘the most famous Arab brand’, a specific minimum number of votes were set in order for a trademark to be considered famous. A trademark also had to obtain votes from at least five different countries in order to qualify. The winning trademarks were then ranked on the basis of the number of votes cast, which was all done electronically and without human intervention.
The Zain brand was first launched in September 2007, becoming the master corporate brand for the Group and all its operating companies across the region. Countless advertising and promotional campaigns, matched by modern networks and quality mobile service offerings have contributed to the brand winning this and many other prestigious awards over the years.
Notably one of the highlights of the brands short but successful history was the Zain branding of the two Vodafone McLaren Mercedes racing cars and teams at the recent Bahrain Gulf Air Formula 1 Grand Prix that was viewed by a worldwide audience exceeding 100 million.
About Zain Group:
Zain is a leading telecommunications operator across the Middle East and North Africa providing mobile voice and data services to over 44.1 million active customers as of 31 March, 2012. With a commercial presence in 8 countries, Zain operates in the following countries: Kuwait, Bahrain, Iraq, Jordan, Saudi Arabia, Sudan and South Sudan. In Lebanon, the company manages ‘touch’ on behalf of the government. In Morocco, Zain has a 15.5% stake in Wana Telecom, now branded ‘INWI’, through a joint venture. Zain is listed on the Kuwait Stock Exchange (stock ticker: ZAIN).
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