A Welcome Message
A New Dawn Beckons
“Our mission is to cement Zain as a leading Middle East mobile operator, one that provides a world-class service to our customers wherever they are. With a primary focus on achieving excellent returns for our shareholders that is consistent with a high standard of corporate governance, we are nonetheless defined by our commitment to delivering excellence, living by our core values and strengthening our culture of corporate social responsibility.”
We have come a long way in the past 27 years as the first mobile operator in the Middle East. We have grown from a modest, single operator in Kuwait to a conglomerate with a commercial presence in 8 countries across the Middle East and North Africa, with a 5,000 dedicated workforce serving over 31.4 million active customers.
We have come a long way in the past 27 years as the first mobile operator in the Middle East. We have grown from a modest, single operator in Kuwait to a conglomerate with a commercial presence in 8 countries across the Middle East and North Africa, with a 5,000 dedicated workforce serving over 31.4 million active customers.
With the recent sale of our 15 African mobile operations effective June 8, 2010, Zain stands at the threshold of a new era, one that will allow the company to focus on its highly successful and lucrative Middle Eastern operations, investing in new growth opportunities in our existing markets.
This new and dynamic chapter in our history, will see Zain play fast but also play smart, maximizing economies of scale and improving our operating efficiencies. We will focus on our customer-facing services and commercial activities, while centralizing or outsourcing some back-office and non-core functions to strategic partners, as well as re-training and further developing our existing personnel.
Zain will create genuine market differentiation through the services we offer and deliver on our brand promise of ‘A wonderful world’.
All these new exciting strategies will be carried out under the banner of the Zain identity, a fresh, bold and energetic brand that has the strength, not only to cement us as a strong regional brand, but to inspire loyalty and affection among the millions of customers across all our operations.
It will also be carried out in line with our sacred core values of Heart, Radiance and Belonging, values which should be common to all of us, but which we have adopted as our corporate ethos to share with our colleagues and customers, all of whom are, like Zain, progressive achievers and dedicated to realizing their goals.
We will also not lose sight of our role as a global citizen, building, supporting, providing for, working with, and strengthening communities wherever we go. We take our social responsibilities seriously and this means we must reinforce our role in the community beyond merely providing world-class telecommunication technologies and services.
Finally we would like to thank you for visiting the Zain website. I hope the content we provide will satisfy your requirements and look forward to reading your comments and suggestions.
Welcome to Zain.
Welcome to our ‘wonderful world’.