Our Values: Powered by People
At the forefront of any successful company has to be its own people – at the forefront of planning, execution and management. In alignment with our expansion strategy, our team’s mission is to cement Zain as a leading mobile operator providing world-class services to all our customers. This means enchanting our customers and exceeding their expectations.
We have come a very long way in a very short time from our modest but visionary beginnings and we believe that any organisation aspiring to such a goal must be built on strong internal foundations and practices.
At Zain, we pride ourselves on our foundations, on our employees and in the way we operate, which is in line with the objectives of our corporate strategy and which revolve around:
Our values
As Zain we become one international family, building on the outstanding progress we have made over the past five years, and adopting core values that remain constant irrespective of the different national cultures and identities that we share.
These values are: Radiance, Heart and Belonging.
Radiance is about leading the way with imagination and vision, bringing joy, colour, and richness to our business environment.
Heart represents living our lives with courage and resolve, engaging our spirit and touching emotions.
Belonging means exactly what it says… being part of the fellowship and community spirit that knows no territorial boundaries.
Such values are not new to us. I believe we all respect and practice them, and that they have been integral to our success to date. The difference now is that we have formally adopted them as business drivers – qualities that we share with our colleagues and customers, people who are progressive achievers and are dedicated to realising their goals.
We have worked hard to build these foundations and we are confident our personnel are inspired by our corporate values, ethics and sense of mission and that this is reflected in their relations with our customers and shareholders. Quite simply, at Zain we believe that values, ambition, customer satisfaction and mission accomplishment are inseparable.


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