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Introduction: Ahead & Growing
Zain (formerly MTC) is the pioneer of mobile telecommunications in the Middle East and now a major player on the African continent. Today, we are a leading wireless services provider with a commercial presence in 23 countries across the Middle East and Africa with over 13,000 employees providing a comprehensive range of mobile voice and data services to over 70 million active individual and business customers. On September 8, 2007 the company re-branded to Zain (www.zain.com) which becomes the Group’s corporate master brand with immediate effect.
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Milestones
Zain (formerly MTC) was established in 1983 in Kuwait as the first mobile operator in the region. Our successful track record is evident through the many firsts to our name and our expansion over the years......
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Strategy
The corporate strategy of Zain is ACE. It was developed to guide our organization towards becoming a global mobile telecommunications company. At the beginning of 2003, Zain started its ambitious expansion journey, labeled the “3x3x3” journey. Through this 9-year journey, Zain would expand, in 3-year intervals, from being a local mobile operator, to becoming a regional then international then global force in its industry....
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Financial Highlights
Given our expansion in recent years, it is natural that revenues increase as customer numbers increase. As at September 30, 2009, Zain is serving a growing customer base of over 70 million active customers in 23 countries in the Middle East and Africa, reflecting an increase of 28% when compared to 2008....
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Our Brand
Zain, formerly MTC, was the first mobile telecommunications company in the Middle East when it started its operations in Kuwait back in 1983. On September 8, 2007 MTC Group announced it has re-branded to Zain (www.zain.com) which became the Group’s corporate master brand with immediate effect. On August 1, 2008 all African operations then known as Celtel, also rebranded to Zain. The Zain brand and its new theme – A wonderful world - capture the energy, inspiration and diversity of the Group’s customers, employees and other stakeholders. The new signature logo and its colorful identity reflect the Group’s freshness, boldness and vitality...
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Customer base per country as of September 30, 2009
The quarter ending September 30, 2009 has witnessed a remarkable 28% growth in active customer numbers in the Middle East and Africa to total 71.826 million across the Zain Group of companies. The Middle East active customer total was 29.929 million and Africa's customer base was 41.897 million...
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Our Strengths
Our strong financial status, our powerful brand recognition, our substantial growth over the years, the multitude of benefits we achieve through utilization of our group of company synergies all contribute in providing better services for our clientele and in increasing shareholder returns....
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