Strategy
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The corporate strategy of Zain is ACE. It was developed to guide our organization towards becoming a global mobile telecommunications company.
At the beginning of 2003, Zain started its ambitious expansion journey, labeled the “3x3x3” journey. Through this 9-year journey, Zain would expand, in 3-year intervals, from being a local mobile operator, to becoming a regional then international then global force in its industry.
This ambitious growth vision is the driving force behind Zain’s expansion from a local operator serving the Kuwaiti market at the beginning of 2003 to a company with a commercial presence in 24 countries by May 31st, 2009.
Our Vision: To become a global mobile telecommunications company by the end of the year 2011
Our Mission: To enrich the lives of our global family
Our Aspiration: Become by 2011 one of the world’s ten largest mobile telecommunications companies, serving over 150 Million satisfied customers
About ACE
ACE is an acronym that stands for Accelerate, Consolidate, and Expand. These are the three pillars of Zain’s growth.
Through ACE’s strategic initiatives Zain will:
- Accelerate the growth of its family; Expanding its reach organically and inorganically
- Consolidate its strengths; Achieving ultimate efficiency in value creation
- Expand its relationships with its customers; Satisfying more of its customers’ needs and enhancing their lifestyle
ACE’s Drive11 Program
In 2009, Zain announced a strategic program on its ACE agenda, named ‘Drive11’, which will enable it to adopt the best-suited business models to sustain its expansion, particularly in the many high-growth markets that it serves.
As a result, Zain will put increased focus on customer-facing functions and will enhance its control on other functions by centralizing them or by outsourcing them to strategic partners.
This program comes at a vital stage of the company’s expansion vision. It will maximize economies of scale and realize significant efficiencies, providing the company with the necessary thrust to capture the large growth potential in the markets in which it operates.
Zain Channel