Kuwait
From being the first mobile operator in the Middle East back in 1983, Zain in Kuwait (formerly mtc-vodafone) has grown to be an exceptional company and one that has always managed to lead from the front. It was one of the first to introduce GSM pre-paid services in 2000 and has continued to serve both pre- and post-paid customers offering value for money and advanced services and applications.
Kuwait’s third quarter results for 2009 show a total of 1.808 million active customers. Like most markets in the GCC, mobile penetration is well over 100 per cent, but strong economic conditions create room for continued growth.
Customer loyalty programmes and a strong focus on data services - such as the recently launched BlackBerry service for corporates and consumers - are high priorities.
In September 2002, the operation entered into a Partner Network Agreement with Vodafone to create mtc-vodafone Kuwait and allow customers to access their home services when roaming abroad on any of Vodafone’s networks and to access Vodafone’s global products and services. The association with the Vodafone brand was a great boost for the Kuwait operation.
The Vodafone brand provided the image and associated awareness of what is undoubtedly one of the true leaders of the mobile industry. Vodafone brought a vibrant and exciting profile for the youth segment and at the same time an international, serious and professional image for business customers.
Zain's relationship with Vodafone remains cordial through a preferred roaming association. The focus for Zain now is on enhancing customer service, improved operational efficiencies, and continuing to seek ways to deliver greater value for money through the products, services and advanced applications offered.
Over the years, Zain has donated millions of dollars through corporate social responsibility programmes, directed at education, health, environmental awareness, and cultural resources.
Fast Facts (as at September 30, 2009)
Established : 1983
Active Customers : 1.808 million
Market share: 49%
Staff: 1300
Roaming - 146 countries through 274 Operators.
Milestones
- First Mobile operator established in the Middle East 1983.
- First in Middle East to be awarded GSM licence in 2000
- Became MTC -Vodafone in September 2002
- One million pre-paid customers announced in March 2004 and one million pre-paid (Eeezee) customers June 2005
- 3G services launched in April 2006
- PC data card and HSDPA (3.5G) capabilities launched in November 2006
- 100% mobile coverage capability of Kuwait population and 99% of Kuwait 's geography (year end 2006)
- Greatest contribution to MTC Group Middle East revenues (37+%) in 2006
- BlackberryTM enterprise mobile email services launched for business and consumer in May and August 2007 respectively
For more information visit: http://www.kw.zain.com
