Marketplace
An ethical approach to business is a key component of Zain’s progress and our corporate governance focuses on ensuring a positive image of Zain wherever we operate. We operate as a professional, responsible organization in the markets we serve and strive to exceed the expectations of both internal and external stakeholders. We are transparent and ensure our dealings with our strategic partners, suppliers and customers are fair and ethically correct. We expect all our employees and suppliers to comply with the law and act ethically in all matters.
Zain is continuously developing sustainability models to encourage self-sustenance and alleviate poverty. We have created several projects in which we employ less fortunate members of the communities in which we operate. One such initiative was developed in Saudi Arabia targeting 10,000 needy women in which Zain provided training, equipment and tools to enable them to start their own business selling Zain products and services.
ZAP
Zain is partnering with leading international and regional banks including Citigroup and Standard Chartered to launch Zap, which will allow Zain customers in the three countries to use their mobile phone to:
- Pay bills and pay for goods and services
- Receive money and send money to friends and family
- Send and receive money to the bank accounts
- Withdraw cash
- Top up their own airtime account or top up someone else's
- Send airtime to Zain customers in East Africa
- Manage their bank accounts
The Zap service will also be included as part of Zain’s pioneering One Network service, meaning that customers will be able to send airtime to other Zain customers across Kenya, Tanzania and Uganda. One Network allows travelling customers to move across geographic borders without roaming surcharges, recharge their mobile phones with locally purchased top up cards and receive calls for free.
As part of its corporate social responsibility program Zain is funding communication in several remote rural areas which have been designated Millennium Villages across Africa. Using Zap, Zain customers and members of the public will be able to make donations to fund the Millennium Villages project. More than 400,000 people live in the Millennium Villages and the project is investing in them and their communities towards finding a sustainable end to extreme poverty. Members of the public around the world will be able to make donations using Causes on Facebook and Zap to the Millennium Villages. Causes leverages online social networking for offline social change. More than 30 million people around the world use Causes to have an impact on the issues that matter most to them, making it the world’s largest platform for philanthropy and civic engagement.
Responsible Advertising
In today’s world, many important issues, such as human rights and the environment, are often not given the attention they deserve. Successful and responsible advertising can play a part in ensuring that they are. With a strong message from a company with values and integrity, real change can happen, benefiting both the business sector and the wider community. Zain’s drive to make a difference in the Middle East through "Qattoura", our water-saving campaign is just one example of this. Using a school play to explain the life-cycle of a water droplet allowed us to raise awareness about the importance of this natural resource and encourage children and adults alike to preserve it. "Qattoura" proved an instant success and was picked up by other media outlets that spread the message further, demonstrating the power of responsible advertising.
From the outset, Zain’s rebranding campaign was based on hope, embracing diversity with its many cultural faces, and treating our environment like we treat our homes.
