Inspiring big ideas in you: Zain unveils ‘My Business’ in Nigeria
An innovative mobile package empowering entrepreneurs to grow their business
- Launched today in Nigeria, soon to be rolled-out across all Africa and Middle East operations
- First mobile operator on the continent to offer a high level of flexibility and control in meeting the communications needs of Small and Medium enterprises
Lagos, Nigeria, February 22, 2010: Zain, the leading mobile telecommunications provider in the Middle East and Africa, has announced the introduction in Nigeria of ‘My Business’, a unique package that is specially designed to assist and improve the efficiency of mobile usage for business people and their workforce. ‘My Business’ is a result of extensive research conducted across several Zain markets to uncover what entrepreneurs require from their mobile service provider to support their day to day commercial activities, so they have the peace of mind and more time to focus on big ideas and grow their businesses.
‘My Business’ comes with several ground-breaking features that will, for the first time in Africa, allow business owners to manage mobile communication costs throughout their commercial enterprise by controlling both budget and airtime usage, as well as being able to transfer airtime to those who are part of their ‘My Business’ mobile network.
Business owners may have up to 50 people on the service, as the package is sold with a master and an associate line initially, with the option to increase to 49, the number of associate lines. These proprietors and entrepreneurs will then be able to manage and monitor their staff or associate mobile phones by using the master line to send airtime anytime, anywhere to them as ‘My Business’ is part of Zain’s ‘One Network’ platform that covers 22 countries across Africa and the Middle East. They can also determine and allocate exact call time needed for specific business transactions, control budgets, and supervise mobile communications workflow at a discounted rate.
“Empowering businesses to grow efficiently through mobile telecommunications is central to Zain’s commitment to enhance the livelihoods of the communities we serve, fulfilling our brand promise of ‘A wonderful world’”, said Mr Chris Gabriel, Zain Africa CEO. “The launch of this innovative package in Nigeria is testament to the importance of, and our confidence in, this vibrant economy, one that relies heavily on entrepreneurship. The next step is to see ‘My Business’ rolled out across all Zain mobile operations.”
All lines under the Zain ‘My Business’ package have access to the usual prepaid Zain Value Added Services –One Network, roaming, Pay4Me, Voicemail, WAP, information services, MMS, social network, inspirational services, caller ring back tone, data roaming etc. – at the standard rates.
“The launch of ‘My Business’ in Nigeria is yet another demonstration of Zain’s commitment to offer practical mobile solutions to make it easier for our customers to do business,” said Mr Alain Sante-Marie, Chief Executive Officer for Zain Nigeria. “Modern technology, and that includes the mobile phone, has increased the pace of today’s business. The least we can do for our customers is to offer them simple and straightforward options, in a cost effective manner.”
For more details on the dynamics of “My Business’, please visit www.ng.zain.com & http://www.ng.zain.com/Business/OgaLine/tabid/285/Default.aspx
ENDS
About Zain
Zain is a leading telecommunications operator across the Middle East and Africa providing mobile voice and data services to over 70 million active customers as at 30 September, 2009 with a commercial presence in 23 countries.
Zain operates in the following countries: Bahrain, Burkina Faso, Chad, the Republic of the Congo, the Democratic Republic of the Congo, Gabon, Ghana, Iraq, Jordan, Kenya, Kuwait, Malawi, Madagascar, Niger, Nigeria, Saudi Arabia, Sierra Leone, Sudan, Tanzania, Uganda and Zambia. In Lebanon, the company manages ‘mtc-touch’ on behalf of the government. In Morocco, Zain owns 31% of Wana Telecom through a joint venture.
Zain offers innovative services in its markets such as ‘One Network’, the world’s first borderless mobile telecommunications network enabling customers when abroad to receive calls and sms without charge and to make voice and data calls at local rates throughout 22 countries in Africa and the Middle East. This service allows a customer to top up airtime in their home country or from more than 1,000,000 outlets within Zain’s ‘One Network’ footprint. The Zain brand is wholly owned by Mobile Telecommunications Company KSC, which is listed on the Kuwait Stock Exchange (Stock ticker: ZAIN). Zain is listed in the Financial Times’ Global 500 Index which ranks the world’s largest companies based on market capitalization (http://www.ft.com/reports/ft5002008). Zain aims to become one of the top ten mobile operators in the world by end of the year 2011. For more, please visit www.zain.com or email: info@zain.com
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