Zain Care
Entering the future
Interactive, informative and entertaining, outlet will be rolled-out across all operations
On March 19, 2009 Zain announced the opening of its flagship store in Bahrain. Interactive, informative and entertaining, and utilizing the latest in digital technology, the 350 square-meter, and state-of-the-art outlet will change the way we shop for telecom products and services. The store will be eventually linked to a network of similar outlets across Zain’s Middle East and Africa operations.
Located in one of Bahrain’s largest malls (Seef), the Zain store – the first of its kind anywhere in the world –demonstrates how digital technology can take the retail experience to new heights, featuring progressive technologies, such as motion sensor screens that change imagery when customers walk by, and “lift triggers” that display product information when customers pick up mobile devices. There is also a 65” LCD Welcome Wall, multiple LCD and LED installations and world-class customer service centers.
The flagship store was the result of a collaboration that saw Zain partner with FutureBrand, a brand consultancy firm and R/GA, a digital advertising agency. R/GA created the entire digital in-store experience, along with proprietary technologies and digital designs, while FutureBrand was responsible for the store’s overall concept and design. Both agencies are part of the Interpublic Group (IPG), one of the world's largest advertising and marketing services organizations.
The store is totally customer friendly. Whether one is a corporate customer seeking a cost-effective telecom solution with one of the shop’s on-site consultants or simply a modern mobile phone seeking the latest accessories, customers can browse with the help of high-tech interactive displays and even grab a coffee while they are doing it.
More about the store:
Digital Signage: A 65” LCD Welcome Wall outside the store promotes Zain’s products. In addition, multiple, smaller screens are displayed in key areas throughout the store.
Brand Spine: A massive installation in the center of the store combining 14 large LCD displays and text LED. Visitors can send SMS messages to the sign and watch as synchronized brand images, ambient signage and dynamic text move across the LCD displays.
Customer Queue: Alleviating the need to wait in line, customers can check-in at a touch-screen display where they will receive a ticket or SMS message alerting them when a representative is available, while queue indicators throughout the store lets customers know their place in line.
Value-Added Service Touch Displays: There are ten 42” interactive displays throughout the store, each describing a different Zain product or service. Touch-screens allow customers to find out more information.
Promo Wall: A 16-screen motion tracking video wall detects customers walking by and follows their movements with swirling, vibrant motion graphics, while four mobile devices in front of the display provide information to customers when lifted from their docking stations.
Zain Create: Customers can customize their mobile devices with Zain phone overlays, beads and other accessories. A touch-screen tool allows them to select from available phone skins and other products, all applied on the spot by a Zain specialist.
Multi Language: A custom-built rendering engine in Flash to show specialized Zain Arabic fonts, allowing customers to read all digital communications in either Arabic or English.