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Zain Bahrain has remained a committed corporate citizen, displaying innovation and vision in planning and executing its CSR programs. While the core focus of empowering youth through sport and education, and working with the community on environmental and special projects remain the same, every aspect of Zain Bahrain's CSR program has been re-engineered to illuminate the present and the future.
One of Zain Bahrain's longest-running CSR activities, the Back-To-School initiative, ensures that deserving school children throughout Bahrain receive sturdy schoolbags and stationery to help them tackle the challenges of a new academic year with confidence.
To date, over 270,000 children have received Zain school supplies. The project is so effective that Sheikh Nasser bin Hamad Al Khalifa, son of His Majesty King Hamad, who heads the Royal Charity organization, has extended his patronage to it.
Zain Bahrain has also assumed the leadership role with respect to its Future University Network (FUN) Program, which is aimed at offering young people hands-on work experience in the company. The FUN project envisages preparing young Bahraini university students for the job market of the future, either with Zain or externally. The selection of the first intake of FUN team members has already taken place, with participants inducted into the Zain Bahrain team and mentored by experienced staff; thus allowing the students to "live the work experience" in a real corporate environment.
The Zain e-learning Center in Bahrain is an ongoing commitment. The highly advanced technological facility was originally developed in coordination with the University of Bahrain in 2004 at a cost of more than BD 310,000 (USD 822,000) donated by Zain Bahrain. The center caters to nearly 17,000 students and faculty on an annual basis. Zain Bahrain continues to maintain the center, paying BD 26,000 (USD 66,000) on an annual basis to maintain facilities.
Since 2008, Zain Bahrain has been a keen supporter of basketball in Bahrain, driving the sport forward through focused sponsorship and innovative strategies to develop the game among young Bahrainis.
The company has spent over BD 80,000 (USD 212,000) in establishing the proper infrastructure for the Bahrain Basketball Association's training efforts, creating new champions with an inspiring "best player" award each week of the tournament and winning new fans with interactive ticket sales via mobile phones.
Zain Bahrain has expanded the scope of its environmental CSR initiatives to promote greater awareness amongst school students and youth. The company launched e-waste in 2011 and extended it to schools and universities in 2012.
Another eco-friendly move was the offering of e-invoice services where invoices are sent to customers in electronic format. Zain's e-invoice project promises to contribute towards saving energy resources and is part of a wider set of green initiatives such as Zain's electronic billing service, which helps save energy and customer time. Zain also offers paper top-up vouchers that reduce the production and circulation of plastic cards, as well as the "Go Green" initiative, which focuses on the need to reduce, re-use, and recycle in school zones.