Zain KSA follows global benchmarks in the design of its CSR initiatives under four main pillars, namely: workplace, marketplace, community, and the environment. This structured approach ensures a holistic stakeholder engagement. The CSR and Sustainability department is inspired by the company's values and is a critical channel for community engagement.
In 2012, the main CSR objectives were to focus on youth, with an action plan comprising of: involvement of Shabab Tamouh in on-ground CSR projects (Youth Program), by enhancing the program from theory to practice based work, and involving and engaging the Zain brand with education and youth meetings.
Zain KSA participated in TEDxAlmanahij as a technical partner, providing 4G LTE high-speed Internet coverage and Wi-Fi to the audience. The event's topic focused on academic practitioners and bodies sharing new concepts in education. Mobile applications are a future growth area in the telecommunications industry; Zain KSA aims to become the technical partner in order to support the developers" community.
In addition to the constant evaluation and engagement with key NGO's in the Kingdom, Zain KSA continues to look to CSR activities that leverage its core business whenever possible. For example: SMS campaigns, providing connectivity and utilizing social media to communicate about charitable activities such as the distribution of thousands of meals throughout the Holy month of Ramadan in high-density locations such as the Holy Mosque and the pilgrims in Makkah, Madinah and Jeddah.