Research Reports

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The Socio-Economic Impact of Mobile Telecommunication in the MENA Region

In February 2014 at the Barcelona Mobile World Congress, Zain Group announced the publication of its latest study titled, “The Socio-Economic Impact of Mobile Telecommunication in the MENA Region” that was developed in collaboration with PwC Middle East.

Coinciding with the celebration of Zain Group’s 30th anniversary of operation, the study illustrates that by tapping the potential of emerging mobile solutions in areas such as commerce, education and health, the mobile telecom sector can truly become a catalyst for growth and prosperity in the MENA region.

The detailed study covers relevant topics including the key development challenges in Zain’s markets, and emerging business models in developing markets; through to the solutions that Zain has put in place to overcome market and industry challenges, and demographic shifts, affordability and accessibility to healthcare through mobile solutions.

A few of the findings of the study include:

  • Mobile communications have achieved in 2 decades what fixed line communications took 120 years to realize in contributing to economic development
  • Nations are increasingly dependent on modern communication networks for effective participation in an increasingly global economy
  • Strong telecommunication networks attract more foreign direct investment
  • How availability of reliable mobile coverage and solutions in several countries can provide women with better social and economic services and boost employment in this gender
  • Privatization of incumbent state operators and shifting government responsibility from ownership and management, to policy and regulation leads to improved overall network performance

To download the report in English, please click here.
To download the report in Arabic, please click here

*(Please note that the size of the download is 25MB)

The Socio-Economic Impact of Mobile Telephony in Sudan

In March 2010, Zain, in association with the global telecom equipment supplier Ericsson (NASDAQ: ERIC), commissioned and published a groundbreaking report highlighting the social and economic impact of mobile communications in Sudan titled ‘Socio-Economic Impact of Mobile Communications in Sudan’.

The report that was built on two years of research, covers four basic areas: Khartoum, Juba, Darfur, and in the North.

The study is comprised of three separate sub reports, covering many dimensions of social and economic development:

  • ‘The Nile Connection’ which examined the social and anthropological factors around how people have traditionally, and today, communicate in Sudan (de Bruijn and Brinkman)
  • ‘Economic Impact of Mobile Communications in Sudan’ – a financial analysis of the economic factors, considering both supply and demand side effects (Deloitte LLP, Business Advisory Firm)
  • ‘Sudan: Mobile Communication a driver for growth?’ A survey that assessed the needs of mobile customers in Sudan, with more than 1000 survey respondents from the four different areas (Majanen and Kruse)

“The report underscores the central fact that mobile telephony offers a remarkable, indeed unique, tool for economic development, and can even reach the poorest of the poor through creative approaches by the providers and users,” said Jeffrey D. Sachs, the Director of the Earth Institute, and Special Advisor to United Nations Secretary-General Ban Ki-moon.

To download the complete report in PDF, please click here.

 

The Socio-Economic Impact of Mobile Phones in the Arab World

In February 2006, Zain (then MTC) published a 140-page report titled ‘Mobility for One Language, Diverse Cultures’, a first-of-its-kind detailed study and survey of the mobile industry in the Arab World.

The report was launched at the 3GSM World Congress in Barcelona in February 2006. It includes groundbreaking research on the impact of mobile phones conducted by independent research firm Zawya.

The report is divided into five major segments, including an overview of the region’s mobile sector, economic and social impacts of mobile phones, the impact of the mobile phone in Iraq and a thorough MENA survey carried out in rural areas of six different countries; Bahrain, Jordan, Lebanon, Morocco, Saudi Arabia, Tunisia, by Nicosia based ACNielsen.

The major findings of the report is that the mobile phone industry in the Middle East and North Africa (MENA) region is creating hundreds of thousands of new jobs inside and outside the industry, boosting economic growth and fostering social harmony and security.

To download the complete report in PDF, please click here.

 

Mobility: A Nation Under Siege – An insight into mobile communications during the 2006 Lebanon conflict

In July 2006, Zain (then MTC) published‘Mobility: A Nation Under Siege’, a report that analyzed the vital role played by mobile telecommunications in assisting disaster recovery within Lebanon during the Israeli-Lebanese conflict in July 2006.

The report contains unique insights into the reliability of telecoms infrastructure throughout the conflict and examines the reasons why mobile communications played a pivotal role in ensuring that families stayed in touch, the population received food and medical supplies to the correct locations, and emergency services could effectively plan their disaster response procedures.

The report sets a benchmark by providing models in global crisis planning – most notably in less developed regions such as in Africa and Asia - and it establishes the role that mobile telecommunications can play in the marshaling of emergency resources and the coordination of rescue efforts. One practical example showcases how the use of SMS technology allowed embassies to evacuate their nationals in a fast and effective manner.

To download the complete report in PDF, please click here.

A Wonderful World